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Climate · Messaging

Climate Power Six-State Clean Energy Plan Messaging Poll

July 18, 2023 · Roshni Nedungadi, Courtney Couillard, Ross Miletich, Maya Kapur

HIT Strategies partnered with Climate Power to conduct polling in six key states (MI, WI, AZ, NV, PA, GA) to better understand public opinion and potential messaging frames for the Biden Administration’s Clean Energy Plan, which includes legislation such as the IRA and IIJA.

The strongest messaging elements when talking about the Clean Energy Plan highlight creating good-paying jobs in the energy sector, saving consumer costs on their utility bills, and increasing U.S. energy independence with an upgraded electrical grid. These proof points are especially impactful with voters of color, Gen Z and Millennial voters, and Democratic voters to increase confidence in the Biden Administration and instill hope in the Clean Energy Plan.

In addition to findings from across all six states, results are available by state: MI , WI , AZ , NV , PA , GA .

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