Public Opinion Research
Research that informs campaigns, ballot initiatives, persuasion messaging, legislative advocacy, civic and community engagement, and branding.
Learn more about Public Opinion Research →PUBLIC OPINION RESEARCH & STRATEGY
Grounded in CultureGuided by Data
HIT Strategies is a public opinion research firm that goes where traditional research doesn't. Our diverse team specializes in the voters, consumers, and communities that are actively reshaping politics, culture, and markets — delivering the data-driven insights and cultural intelligence that give leaders a clearer picture of what's coming.
Research at Scale
- 600+Focus Groups
- 4,000+Focus Group Recruits
- 30,700+Surveys
WHAT WE DO
Research that reflects the new American majority
We help political campaigns, causes, and brands understand the values, attitudes, and behaviors of the audiences that will decide the future. This deciding electorate is younger, more diverse, and too often overlooked by traditional research.
OUR SERVICES
From Research to Impact
Strategy Consulting
Strategic guidance for campaigns, political organizations, advocacy groups, philanthropy, government relations, PR, and marketing.
Learn more about Strategy Consulting →OUR EXPERTISE
Research Portfolios
Culture Pod
Culture & Economy
Issue Areas: Race & Discrimination · Economic Wellbeing · Cost of Living ___________________________________________ Examines the intersection of economic conditions and cultural dynamics shaping public life, from workplace expectations to evolving social values and online subcultures.
Politics Pod
Politics & Civic Life
Issue Areas: Candidates · Political Parties · Civic Engagement · Ballot Initiatives ___________________________________________ Dedicated to the political landscape. We measure voter sentiment, support candidate and party performance, and analyze patterns in civic engagement.
Equity Pod
Equity & Quality of Life
Issue Areas: Reproductive Justice · Health Equity · Criminal Justice Reform · Gun Safety · Young Voters/Gen Z ___________________________________________ Centers on the systems and policies that impact quality of life and bodily autonomy, while tracking generational shifts in values and priorities.
Latest Research
New from HIT
- AAPI
Indian American Impact: Nine in Ten South Asian Americans Have Faced Discrimination — and They're Fighting Back at the Ballot Box
This report, produced by HIT Strategies in partnership with Indian American Impact, highlights findings from a September 2026 survey of 800 South Asian American registered voters nationwide. The findings show that while these voters believe strongly in the power of their vote, most doubt elected officials are listening. Cost of living and healthcare are driving their midterm choices, and Democrats hold a wide lead with a meaningful share of Independents still undecided. Nine in ten have faced discrimination or know someone who has, and rising hostility toward their community is shaping how many plan to vote this November.
- LGBTQ+
Transgender Freedom Alliance: Messaging on Transgender Issues in the 2026 Election Cycle
This memo, produced by Global Strategy Group, HIT Strategies, and Equis Research in partnership with Transgender Freedom Alliance, draws on March 2026 focus groups with House battleground swing voters, including Hispanic voters, Black men, and white women, and an April–May 2026 survey of 1,010 likely voters in battleground congressional districts, with oversamples among Black and Hispanic voters, alongside ad testing. The findings show that Democrats lose ground when they stay silent on anti-transgender attacks but gain when they go on offense, especially by framing Republicans’ fixation and spending on transgender issues as coming at the expense of cost of living, and by broadening child safety conversations to focus on protecting all kids from sexual predators.
- Black Voters
Climate Equity Action Fund: Black and Latino Voters in Battleground States
This report, produced by HIT Strategies in partnership with The Climate Equity Action Fund, highlights findings from a September–October 2026 survey of 2,003 Black and Latino registered voters in Arizona, Georgia, Michigan, Nevada, North Carolina, Ohio, and Pennsylvania. The findings show that while cost of living dominates voters’ priorities heading into the midterms, strong majorities want candidates to prioritize lowering energy costs, reducing air and water pollution, and addressing climate change, with the most motivating messages tying climate to everyday needs like safe food, water, and air, and calling out politicians and corporations that put profit over people’s health.
FROM RESEARCH TO IMPACT
Case Studies
Political Campaign
Breaking the Barrier: How Strategic Research Powered Cherelle Parker’s Rise
Facing well-funded opponents and a crowded field, Cherelle Parker needed to break through with Philadelphia voters. HIT Strategies used polling and messaging research to identify voter priorities, uncover opportunities around public safety, and shape a strategy that elevated Parker’s strengths and connected with the electorate. The research-informed approach helped shift her trajectory and contributed to her Democratic nomination victory.
Civic & Economic Development
Greater Boston Chamber of Commerce Foundation / City Awake: Retaining Young Talent in Greater Boston
As remote work and high living costs pushed young adults out of Massachusetts, the Chamber Foundation and City Awake asked: what makes young residents stay? HIT Strategies surveyed 823 residents ages 20–30 across five Greater Boston counties. The findings showed that satisfaction doesn't guarantee retention: housing costs drive decisions, while job quality matters more than job availability. The research gave regional leaders a data-driven roadmap for keeping young talent rooted in the region.
Advocacy Organization
National Fair Housing Alliance (NFHA): Making Fair Housing Personal
NFHA needed to explain fair housing, an abstract policy issue, to people who often push back on the word "equity." HIT Strategies ran six national focus groups and a national survey of 1,000 adults to find language that moves people from awareness to support. The resulting talking points drew 467K views on X, were echoed by Senator Warren, and helped drive 64.5K public comments opposing the rollback of housing rights.
OUR CLIENTS
What Our Partners Have to Say
CLIENT TESTIMONIAL
Thirdway
“The HIT Strategies team was thoughtful, responsive, and made the collaboration seamless from start to finish. Their insightful analysis helped shape our report on the research findings, and they were terrific partners during the public rollout. We’re excited to work with them again!”
CLIENT TESTIMONIAL
Congressional Progressive Caucus
“The team was very efficient and executed on a very short time frame and were very good about nicely communicating to us the associated needs and deadlines They made sure they understood our goals and concerns and worked closely with us to develop practical research. We were very happy with the quality of HIT’s staff and with the work they delivered.”
CLIENT TESTIMONIAL
Supermajority
“A BIG thank you for the work you've done with Supermajority...I can't tell you how valuable the insights are that your work is bringing into sharp relief. It both validates what we are hearing from one-on-one conversations with voters and extends our understanding for how to arm our volunteers with the information these voters need. The work you do matters. Thank you for being in this with us and trying to tell a story that isn't being heard loudly enough.”
Trusted by political campaigns, brands, and advocacy organizations
