Persuasion Messaging
Multi-modal research that identifies which messages, messengers, and actions move which audiences, and which segments of your universe are most persuadable.
Our Services
We help campaigns, causes, and companies understand, and move, the communities driving America's future.
How We Help
From Research to Impact
The most important shifts in politics, culture, and markets rarely start where traditional research looks. HIT Strategies combines cultural intelligence with rigorous data to catch the signals others overlook, then turns that insight into strategy leaders can act on.
Public Opinion Research
Rapid Content Testing
Puts your scripts, mailers, digital ads, and social content in front of your actual target audience, so you know what performs before you spend the budget to deploy it at scale.
GOTV Trackers
A continuous read on civic participation in your target universe leading up to and on election day, so you can act, not react.
Post-Election Analysis
Focus groups and a follow-on survey that identify what drove the outcome within your target segments, and measure how broadly those forces reached across the electorate.
Strategy Consulting
Election Cycle Research Program
A continuous intelligence operation across the full campaign cycle, from baseline survey and focus groups through content testing, GOTV tracking, and post-election debrief.
Messaging & Positioning Strategy
Message development that lands with the new American majority, with actionable guidance on gaps to close, opportunities to seize, obstacles to address, and time-sensitive next steps.
Strategic Insights Report
Not just data. Geographic, demographic, and psychographic analysis with strategic recommendations that tell you what to do next.
Stakeholder Presentations
We walk your team through the key trends and findings, then help you socialize the research and its application with your key stakeholders.
Service Engagement
What Every Engagement Includes
Research Instrument
Custom-built for your organization and goals.
Favorability Batteries
Issue, candidate, message, and horse-race favorability, plus policy support and values alignment.
Target Audience Data
Toplines, crosstabs, transcripts, and video clips from your exact target population.
Persuasion Analysis
Opinion shift measurement, persuasion audience profiles, and message guidance.
Segmentation Profiles
Issue priorities, trusted messengers, news sources, top problems, and ideal solutions, by segment.
Strategic Insights Report
Gaps, opportunities, and recommended actions you can use right away.